AMR Collection, while concurrently unveiling plans to phase out two of its eight resort brands.
AMResorts' family-friendly Now Resorts & Spas and Reflect Resorts & Spas all-inclusive concepts are being phased out. Select Now-branded properties are currently in the process of being reflagged under the group's Dreams Resorts & Spas portfolio, while the Reflect brand has already been retired, with those properties no longer part of the AMResorts stable.
Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, Zoetry Wellness & Spa Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas -- will be organized under four- and five-star collection tiers.
AMR Collection's Platinum five-star tier will include Secrets, Dreams, Breathless and Zoetry, while the Gold four-star tier will comprise Alua and Sunscape.
"Secrets is our adults-only for those romantic moments; Dreams, which is for those family moments; you've got Breathless, which is perfect for [adults-only] social moments; and then you go into Zoetry, which is for more mature audiences," explained Doyne. "Then there's Alua, which is perfect for any type of travel vacation; and Sunscape, which is all about having fun."
Alua Hotels & Resorts
Breathless Resorts & Spas
Dreams Resort & Spa
Hyatt Zilara & Hyatt Ziva All-Inclusive Resorts
Now Resorts & Spas
Secrets Resorts & Spas
Zoëtry Wellness & Spa Resorts
Embrace the Unlimited-Luxury® experience where the best of everything is included, wristband-free! Every premium beverage and cocktail, every gourmet meal, 24-hour room service*, all events and entertainment, Wi-Fi and much more are included with your stay!
Continuing the company's partnership with Grupo Hotelero Santa Fe, AMResorts has announced a new resort management deal to bring a Breathless resort to the beach towns. The news comes after ALG and Grupo Hotelero Sante Fe co-branded three resorts earlier this year in Punta Cancun, Nuevo Vallarta and Los Cabos under AMResorts' new brand, Reflect Resorts and Krystal Grand.
AMResorts has entered into a strategic partnership with Choice Hotels,
aims to enhance Choice's loyalty program,by allowing members to earn and redeem points at AMResorts
We direct travelers to our travel insurance provider, and point out that U.S. insurance plans seldom cover health costs outside the U.S., nor do Medicare and Medicaid.
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