Here, beach etiquette is simple: first come, first served. As one of the first resorts in Cancun, Club Med laid claim to its 22 acres of premier beachfront location. As a result, every moment of partying, playing, dining, dancing or lounging guests do here will take place along the unequalled beauty of the Gulf of Mexico. An excellent tropical reef awaits snorkelers just feet from Club Med's shore. Ancient Mayan ruins and ecological parks are for all guests to discover. And hour by hour, two bars, a beachside nightclub and seemingly endless entertainment make every day of excitement stretch long into the night.